Creative arts marketing /
Hill, Elizabeth, 1960-
Creative arts marketing / Liz Hill, Catherine O'Sullivan and Terry O'Sullivan. - 2nd edition. - Oxford : Butterworth-Heinemann, 2003. - xviii, 360 p. : ill. ; 25 cm.
Previous ed.: 1995.
Includes bibliographical references and index.
This text provides a comprehensive overview of all aspects of marketing in the sector. An invaluable text for both students and arts managers, this book features new and updated examples, cases and vignettes from around the world.
Specialized.
9780750657372 (pbk.) : £27.99 0750657375 (pbk.) : £27.99
Arts--Marketing.
Arts--Management.
700.6'88
Creative arts marketing / Liz Hill, Catherine O'Sullivan and Terry O'Sullivan. - 2nd edition. - Oxford : Butterworth-Heinemann, 2003. - xviii, 360 p. : ill. ; 25 cm.
Previous ed.: 1995.
Includes bibliographical references and index.
This text provides a comprehensive overview of all aspects of marketing in the sector. An invaluable text for both students and arts managers, this book features new and updated examples, cases and vignettes from around the world.
Specialized.
9780750657372 (pbk.) : £27.99 0750657375 (pbk.) : £27.99
Arts--Marketing.
Arts--Management.
700.6'88