| 000 | 01581cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 362240221 | ||
| 003 | UkMaC | ||
| 005 | 20230408080227.0 | ||
| 007 | ta | ||
| 008 | 191022s2020 enka rb 001 0 eng d | ||
| 015 |
_aGBB9E6636 _2bnb |
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| 020 |
_a9781292314969 _qpaperback |
||
| 020 |
_a1292314966 _qpaperback |
||
| 035 |
_a(OCoLC)1124742039 _z(OCoLC)1202914327 |
||
| 035 | _a(OCoLC)on1124742039 | ||
| 035 | _a(UK-BtUSL)99848434902461 | ||
| 040 |
_aCPV _beng _erda _cCPV _dOCLCO _dYDXIT _dOCLCF _dSINLB _dUKMGB _dUK-BtUSL |
||
| 082 | _a658.827 | ||
| 084 |
_aHS 41122 KEL _2UK-BtUSL |
||
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Vanitha Swaminathan. |
| 250 | _a5th edition. | ||
| 264 | 1 |
_aHarlow, Essex : _bPearson Education Limited, _c[2020] |
|
| 300 |
_a621 pages : _bcolour illustrations ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 336 |
_astill image _bsti _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aActually published in 2019. | ||
| 500 | _a"Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 700 | 1 |
_aSwaminathan, Vanitha, _eauthor. |
|
| 942 | _2ddc | ||
| 999 |
_c74879 _d74879 |
||