| 000 | 01038cam a22003135a 4500 | ||
|---|---|---|---|
| 001 | 338475 | ||
| 005 | 20230408075622.0 | ||
| 008 | 971006s1997 xxu 000 0 eng| | ||
| 015 |
_aGB9764364 _2bnb |
||
| 020 | _a007053943X | ||
| 020 | _a0071146679 (pbk.) | ||
| 035 | _a(UK-LoTVU)007053943x | ||
| 035 | _a(UkCU)c899525798 | ||
| 040 |
_aUkCU _dUK-OxBU |
||
| 100 | 1 | _aRossiter, John R. | |
| 245 | 1 | 0 |
_aAdvertising communications & promotion management / _cJohn R. Rossiter, Larry Percy. |
| 250 | _a2nd edition. | ||
| 260 |
_aBoston, Mass. : _bIrwin McGraw-Hill, _c1997. |
||
| 300 |
_axvi,640p : _bill. ; _c26 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in marketing | |
| 500 | _aPrevious ed. entitled: Advertising and promotion management, 1987. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 700 | 1 | _aPercy, Larry. | |
| 700 | 1 |
_aRossiter, John R. _tAdvertising and promotion management. |
|
| 740 | 0 | _aAdvertising communications and promotion management. | |
| 942 | _n0 | ||
| 999 |
_c7192 _d7192 |
||