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| 008 | 220527s2022 enka sb 001|0|eng|d | ||
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_a9781350164949 (ePub ebook) : _c31.49 |
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_z9781350164932 (pbk.) : _c34.99 |
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_aStDuBDS _beng _erda _epn _cStDuBDS _dUk _dStDuBDSZ |
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_aCB _2bicssc |
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_aLAN _2ukslc |
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_aCB _2thema |
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_aGTD _2thema |
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| 082 | 0 | 4 |
_a401.4102474 _223 |
| 100 | 1 |
_aCrow, David, _d1962- _eauthor. |
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_aVisible signs : _ban introduction to semiotics in the visual arts/ _cDavid Crow. |
| 250 | _a4th edition. | ||
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_aLondon : _bBloomsbury Visual Arts, _c2022. |
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_a1 online resource : _billustrations (colour) |
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_atext _2rdacontent |
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_astill image _2rdacontent |
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_acomputer _2rdamedia |
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_aonline resource _2rdacarrier |
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_b20220811 _cAvailable |
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| 500 | _aPrevious edition: 2018. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroductionChapter 1: Components. What is Theory?; Agreement; Portfolio; Exercises.Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio; Exercises.Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio; Exercises.Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio; Exercises.Chapter 5: Official and Unofficial Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Unofficial Language; Portfolio; Exercises.Chapter 6: Politics of Semiotics: fake news, propaganda, diversity in 'neutral' communication (like emojis); Portfolio; Exercises.Chapter 7: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio; Exercises.Chapter 8: Open Work: Information and Meaning; Openness and the Visual Arts; Openness and Information; Form and Openness; Portfolio; Exercises.GlossaryBibliographyIndex | |
| 520 | 8 |
_a'Visible Signs' explains how semiotic theory can affect the work of art students through clarifying basic communication terms and theoretical contexts through visual examples of graphic work. Concepts in semiotics are explored through examples of contemporary graphic design and fine arts. _bBasic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The fourth edition of Visible Signs includes new imagery and updated exercises, as well as coverage of propaganda, diversity in 'neutral' communication (like emojis), and issues related to social media representation. |
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| 588 | _aDescription based on CIP data; resource not viewed. | ||
| 650 | 0 | _aSemiotics. | |
| 650 | 0 | _aSemiotics and art. | |
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_aLanguages _2ukslc |
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_aLanguage: reference & general _2thema |
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_aIndustrial / commercial art & design _2thema |
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_aGraphic design _2thema |
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_aSemiotics / semiology _2thema |
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| 776 | 0 | 8 |
_iPrint version : _z9781350164932 |
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_uhttps://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&accId=8832856&isbn=9781350164949 _zOpen e-book |
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