000			04887nam a22004453i 4500
001			EBC6191691
003			MiAaPQ
005			20230120142330.0
006			m o d |
007			cr cnu||||||||
008			211217s2020 xx o ||||0 eng d
020			_a9781292343211 _q(electronic bk.)
020			_z9781292343167
035			_a(MiAaPQ)EBC6191691
035			_a(Au-PeEL)EBL6191691
035			_a(OCoLC)1154508462
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5548.32 _b.L383 2021
082	0		_a658.84
100	1		_aLaudon, Kenneth.
245	1	0	_aE-commerce 2020-2021.
250			_a16th Edition
264		1	_aHarlow : _bPearson Education, Limited, _c2020.
264		4	_c©2020.
300			_a1 online resource (913 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aIntro -- Title Page -- Copyright Page -- Preface -- Brief Contents -- Contents -- Chapter 1 Introduction to E-commerce -- Learning Objectives -- Everything on Demand: The "Uberization" of E-Commerce -- 1.1 The First Thirty Seconds: Why You Should Study E-commerce -- 1.2 Introduction to E-commerce -- What Is E-commerce? -- The Difference Between E-commerce and E-business -- Technological Building Blocks Underlying E-commerce: the Internet, Web, and Mobile Platform -- Major Trends in E-commerce -- 1.3 Unique Features of E-commerce Technology -- Ubiquity -- Global Reach -- Universal Standards -- Richness -- Interactivity -- Information Density -- Personalization and Customization -- Social Technology: User-generated Content and Social Networks -- 1.4 Types of E-commerce -- Business-to-consumer (b2c) E-commerce -- Business-to-business (b2b) E-commerce -- Consumer-to-consumer (c2c) E-commerce -- Mobile E-commerce (m-commerce) -- Social E-commerce -- Local E-commerce -- 1.5 E-commerce: a Brief History -- E-commerce 1995-2000: Invention -- E-commerce 2001-2006: Consolidation -- E-commerce 2007-present: Reinvention -- Assessing E-commerce: Successes, Surprises, and Failures -- 1.6 Understanding E-commerce: Organizing Themes -- Technology: Infrastructure -- Business: Basic Concepts -- Society: Taming the Juggernaut -- 1.7 Academic Disciplines Concerned with E-commerce -- Technical Approaches -- Behavioral Approaches -- 1.8 Careers in E-commerce -- The Company -- Position: Category Specialist in the E-commerce Retail Program -- Qualifications/skills -- Preparing for the Interview -- 1.9 Case Study -- 1.10 Review -- key Concepts -- Questions -- Projects -- References -- Chapter 2 E-commerce Infrastructure -- Learning Objectives -- Tech Titans Target a Prize: Bringing Internet Access to Rural India -- 2.1 The Internet: Technology Background.
505	8		_aIndustry Consortia.
520			_aFor courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aElectronic commerce.
700	1		_aTraver, Carol.
776	0	8	_iPrint version: _aLaudon, Kenneth _tE-Commerce 2020-2021: Business, Technology and Society, EBook, Global Edition _dHarlow : Pearson Education, Limited,c2020 _z9781292343167
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=6191691 _zOpen e-book
942			_2ddc _n0
999			_c64525 _d64525