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008 180716s2019 enk ob 001 0deng d
020 _z9781138228900
020 _z9781138228917
020 _a9781315391229 (e-book)
020 _a9781315391212 (e-book)
020 _a9781315391205 (epub e-book)
020 _a9781315391199 (mobipocket e-book)
035 _a(MiAaPQ)EBC5436548
035 _a(Au-PeEL)EBL5436548
035 _a(CaPaEBR)ebr11585380
035 _a(OCoLC)1033551565
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHB74.P8
_b.C677 2019
082 0 _a330.01/9
_223
100 1 _aCorr, Philip,
_eauthor.
245 1 0 _aBehavioral economics :
_bthe basics /
_cPhilip Corr and Anke Plagnol.
264 1 _aLondon ;
_aNew York :
_bRoutledge, Taylor & Francis Group,
_c2019.
300 _a1 online resource (261 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aThe basics
504 _aIncludes bibliographical references and index.
505 0 _aWhat is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion.
588 _aDescription based on print version record.
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aEconomics
_xPsychological aspects.
650 0 _aConsumer behavior.
700 1 _aPlagnol, Anke,
_eauthor.
776 0 8 _iPrint version:
_aCorr, Philip.
_tBehavioral economics : the basics.
_dLondon ; New York : Routledge, Taylor & Francis Group, 2019
_h261 pages
_kThe basics
_z9781138228900
_w(DLC) 2018020294
797 2 _aProQuest (Firm)
830 0 _aBasics.
856 4 0 _uhttps://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=5436548
_zOpen e-book
942 _2ddc
_n0
999 _c63271
_d63271