| 000 | 01215nam a22003738i 4500 | ||
|---|---|---|---|
| 001 | 331851327 | ||
| 003 | UkMaC | ||
| 005 | 20230421142722.0 | ||
| 008 | 210426s2021 njua b 001|0|eng|d | ||
| 015 |
_aGBC169397 _2bnb |
||
| 016 | 7 |
_a020181513 _2Uk |
|
| 020 |
_a9781944659820 (pbk.) : _c£55.00 |
||
| 035 | _a(Uk)020181513 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
||
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aWirtz, Jochen, _eauthor. |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock. |
| 250 | _a9th edition. | ||
| 263 | _a202105 | ||
| 264 | 1 |
_aHackensack : _bWorld Scientific Publishing, _c2021. |
|
| 300 |
_a1 volume : _billustrations (black and white, and colour) |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aPrevious edition: 2016. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 700 | 1 | 0 |
_aLovelock, Christopher H., _eauthor. |
| 942 |
_2ddc _n0 |
||
| 999 |
_c63076 _d63076 |
||