| 000 | 01416nam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 19263925 | ||
| 003 | UkMaC | ||
| 005 | 20230419193654.0 | ||
| 008 | 160720s2017 enka f 001|0|eng|d | ||
| 020 |
_a0749478217 (pbk.) : _c19.99 |
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| 020 |
_a9780749478216 (pbk.) : _c19.99 |
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| 020 |
_z9780749478223 (ebook) : _cNo price |
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| 035 | _a(UkLoRHUL)997086098002671 | ||
| 040 | _aNBK | ||
| 082 | 0 | 4 |
_a658.802 _223 |
| 100 | 1 |
_aMcDonald, Malcolm _eauthor. |
|
| 240 | 1 | 0 | _aIf you're so brilliant... how come your marketing plans aren't working? |
| 245 | 1 | 0 |
_aMalcolm McDonald on marketing planning : _bunderstanding marketing plans and strategy / _cMalcolm McDonald. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aLondon : _bKoganPage, _c2017. |
|
| 300 |
_ax, 177 pages : _billustrations (black and white) ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: published: as If you're so brilliant... how come your marketing plans aren't working?. 2002. | ||
| 500 | _aIncludes index. | ||
| 500 | _aIncludes blank sections to be filled in by the reader. | ||
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 942 |
_2ddc _n0 |
||
| 999 |
_c63057 _d63057 |
||