000			02104cam a2200481 i 4500
001			202243413
003			UkMaC
005			20230421143712.0
006			m o d
007			cr
008			180903s2019 enk ob 001 0 eng
020			_a9781352001129 _qelectronic book
020			_z9781352001112 _q(print)
035			_a(Uk)019047633
035			_aoai:ldls.org.uk:019047633
035			_a(StEdNL)11563981
035			_a(StGlU).b33735682
037			_acom.springer.onix.9781352001129 _bSpringer Nature
038			_aUk
040			_aUk _beng _cUk
082			_a658.83
100	1		_aWilson, Alan, _eauthor.
245	1	0	_aMarketing research / _cAlan Wilson.
250			_a4th edition.
264		1	_aLondon : _bPalgrave, _c2019.
264		2	_aSwindon, Wiltshire : _bDawson Books
300			_a1 online resource (xiii, 383 pages)
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
347			_atext file _bPDF _2rda
500			_aElectronic book available via the Dawsonera platform.
504			_aIncludes bibliographical references and index.
505	0		_aChapter 1: The role of marketing research and customer information in decision making.- Chapter 2: The marketing research process.- Chapter 3: Secondary data, customer databases and big data analytics.- Chapter 4: Collecting observation data and social media listening.- Chapter 5: Collecting qualitative data.- Chapter 6: Collecting quantitative data.- Chapter 7: Designing questionnaires.- Chapter 8: Sampling methods.- Chapter 9: Analysing qualitative data.- Chapter 10: Analysing quantitative data.- Chapter 11: Presenting the research results.- Marketing research in action: case histories.
506			_aAccess restricted to subscribing institutions.
650		0	_aBusiness.
650		0	_aManagement science.
650		0	_aMarketing.
710	2		_aDawson Books, _eprovider.
730	0		_aDawsonera.
776	0	8	_iPrint version : _aWilson, Alan. _tMarketing research. _dLondon : Palgrave, 2019 _z9781352001112
942			_2ddc _n0
999			_c63056 _d63056