| 000 | 03728nam a22003973i 4500 | ||
|---|---|---|---|
| 001 | 715632 | ||
| 005 | 20230120125531.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 210322s2021 xx o ||||0 eng d | ||
| 020 |
_a9781351269582 _q(electronic bk.) |
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| 020 | _z9781138576438 | ||
| 035 | _a(MiAaPQ)EBC6373383 | ||
| 035 | _a(MiAaPQ)EBC6373383 | ||
| 035 | _a(Au-PeEL)EBL6373383 | ||
| 035 | _a(OCoLC)1202465122 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ _dUkLoUWL |
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| 100 | 1 | _aSingh, Satyendra. | |
| 245 | 1 | 0 |
_aLuxury and Fashion Marketing : _bThe Global Perspective. |
| 264 | 1 |
_aMilton : _bTaylor & Francis Group, _c2021. |
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| 264 | 4 | _c©2021. | |
| 300 | _a1 online resource (157 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aRoutledge Studies in Marketing Ser. | |
| 505 | 0 | _aCover Half Title Series Page Title Page Copyright Page Contents Acknowledgments About the Author 1 Introduction Aim and Scope of the Book Who Is the Book For? How Is the Book Different? Organization of the Book Part I (Luxury Marketing) Part II (Fashion Marketing) Part III (Cases on Emerging Luxury Markets) Part IV (Cases on Luxury Brands) Part I Luxury Marketing 2 Mission Statements Introduction Components of Mission Statements Characteristics of Luxury Brand Mission Statements Emotion Innovation Arguments for No Mission Statements Ordinary Brand Mission Statements Communications Strategic Management Business Performance Conclusion Experiential Learning References Appendix 3 Logos Introduction No Logos Conclusion Experiential Learning References 4 Airport Retailing and Franchising Introduction Franchising Conclusion Experiential Learning References 5 Contemporary Marketing Virtual Reality Online Marketing Social Media Mobile Marketing Celebrity Endorsement Semiotic Communications Conclusion Experiential Learning References 6 Challenges in Luxury Marketing Charity Counterfeit Luxury Products Corporate Social Responsibility Advertisements Conclusion Experiential Learning References Part II Fashion Marketing 7 Fashion Marketing Political Fashion Eco Fashion Ethnic Fashion Beachwear Undergarments Conclusion Experiential Learning References 8 Fad, Fashion, and the Indian Consumer Introduction Indian Consumers Indian Apparel and Fashion Economy Culture Media and Films Decision-Making Process Marketing Strategy Conclusion Experiential Learning References Part III Cases on Emerging Luxury Markets. | |
| 505 | 8 | _a9 Colombia Decision-Making Process Online Marketing Global Orientation Infrastructure References 10 Indonesia Economy Wealth Disparity Islamic Fashion Halal Certification The Outlets Education References 11 Vietnam Luxury Consumer Preferences Culture Consumer Behavior References 12 South Africa The Segment Tourism Houses Political Ideology and Fashion Infrastructure References Part IV Cases on Luxury Brands 13 Apple Reference 14 BMW References 15 Burberry References 16 Gucci References 17 Conclusion Index. | |
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 776 | 0 | 8 |
_iPrint version: _aSingh, Satyendra _tLuxury and Fashion Marketing : The Global Perspective _dMilton : Taylor & Francis Group,c2021 _z9781138576438 |
| 797 | 2 | _aProQuest (Firm) | |
| 830 | 0 | _aRoutledge Studies in Marketing Ser. | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=6373383 _zClick to View (unlimited access) |
| 942 | _n0 | ||
| 999 |
_c60992 _d60992 |
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