| 000 | 01642cam a2200349Ii 4500 | ||
|---|---|---|---|
| 001 | 715271 | ||
| 005 | 20230419193609.0 | ||
| 008 | 180706s2017 nyu ob 001 0 eng d | ||
| 020 |
_a9781315622309 _q(e-book : PDF) |
||
| 020 |
_a9781317222590 _q(e-book: Mobi) |
||
| 020 |
_z9781138655799 _q(hardback) |
||
| 020 |
_z9781138655805 _q(paperback) |
||
| 024 | 7 |
_a10.4324/9781315622309 _2doi |
|
| 035 | _a(Taylor & Francis)9781315622309 | ||
| 035 | _a(OCoLC)993984912 | ||
| 050 | 4 |
_aJF1525.P8 _bP37 2017 |
|
| 082 | 0 | 4 |
_a352.748 _bP284 |
| 100 | 1 |
_aPasquier, Martial, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing management and communications in the public sector / _cMartial Pasquier and Jean-Patrick Villeneuve. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aNew York : _bRoutledge, _c2017. |
|
| 300 | _a1 online resource | ||
| 490 | 0 | _aRoutledge masters in public management | |
| 500 | _aRevised edition of the authors' Marketing management and communications in the public sector, 2012. | ||
| 505 | 0 | _aPublic management and marketing Marketing and public marketing Basic marketing concepts Marketing information research Marketing strategy Marketing instruments Public communications ? an introduction Communications models and strategies Communications instruments Communication control Crisis communication Appendix: A case study Index. | |
| 650 | 0 | _aGovernment publicity. | |
| 650 | 0 | _aCommunication in public administration. | |
| 700 | 1 |
_aVilleneuve, Jean-Patrick, _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _z9781138655799 _w(DLC) 2017000645 |
| 856 | 4 | 0 |
_uhttps://www.taylorfrancis.com/books/9781315622309 _zClick here to view. |
| 942 | _n0 | ||
| 999 |
_c60747 _d60747 |
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