000 02960cam a2200349Ii 4500
001 715045
005 20230120125233.0
008 180331s2014 fluadf ob 001 0 eng d
020 _a9780429188381
_q(e-book : PDF)
020 _z9781466567504
_q(hardback)
024 7 _a10.1201/b15398
_2doi
035 _a(Taylor & Francis)9780429188381
035 _a(OCoLC)858601618
043 _aa-ii---
050 4 _aTS171.4
_b.S56 2014
082 0 4 _a658.57520954
_bS617
100 1 _aSingh, Amitoj,
_eauthor.
245 1 0 _aManaging emotion in design innovation /
_cAmitoj Singh.
264 1 _aBoca Raton :
_bTaylor & Francis,
_c[2014]
300 _a1 online resource
505 0 _a1. Introduction 2. Literature-oriented research framework 3. Evolution of research methodology 4. The sociocultural segmentation of biking 5. Emotive quality of biking segments 6. Emotion-centered research framework for design innovation.
520 _aAuthor's Preface: How to Manage Emotions in Design Innovation In today's time frame, emotions are paramount to people, and emotional relationships are becoming more and more desirable. An extension of emotional relationships is the affinity we feel with the products that we consume in this physical world. It has become essential to explore a manner in which emotions play a vital role in the physical world with which we surround ourselves. Our ambitions, desires, and needs are all driven by our emotions. The products in the physical world support and propel these aspirations and can be seen as a reflection of our emotional desires. This has implications in the architecture design, interior design, fashion design, design of home appliances, automobiles, lifestyle products, etc. The physical world can thereby be seen as an extension of emotion-based human aspirations. Styling is an integral part of any product design and development process. During the styling process, a designer imparts emotive qualities to products. With the diminishing technological differences among products, these emotive qualities play an increasingly significant role in enhancing the desirability and sense of ownership towards the product. However, the absence of quantitative tools to evaluate and determine the emotive quality required in product innovation leads to uncertainty in the styling process. The Concept of Emoha This book proposes a new emotion-centered research framework for product styling that can be used for managing emotions in design innovation process--
_cProvided by publisher.
650 0 _aProduct design
_zIndia
_vCase studies.
650 0 _aMotorcyclists
_zIndia
_xPsychology.
650 0 _aMotorcycles
_xDesign and construction.
650 0 _aNew products
_xPsychological aspects.
650 0 _aConsumer behavior.
650 0 _aEmotions.
776 0 8 _iPrint version:
_z9781466567504
_w(DLC) 2013018417
856 4 0 _uhttps://www.taylorfrancis.com/books/9781466567511
_zClick here to view.
942 _n0
999 _c60521
_d60521