| 000 | 01378nam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 714658 | ||
| 005 | 20210719185904.0 | ||
| 008 | 180918t20162016maua f b 001|0|eng|d | ||
| 020 |
_a9781292092621 (pbk.) : _c£60.99 |
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| 035 | _a(StDuBDS)9781292092621 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
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| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 | _aMarketing management. |
| 250 |
_a15 / _bPhilip Kotler, Kevin Lane Keller. |
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| 250 | _aGlobal edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2016] |
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| 264 | 4 | _c©2016 | |
| 300 |
_a1 volume (various pagings) : _billustrations (colour) ; _c28 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2012. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis is the 15th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. |
|
| 942 | _n0 | ||
| 999 |
_c60138 _d60138 |
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