| 000 | 03057nam a2200493 i 4500 | ||
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| 001 | 712108 | ||
| 005 | 20230127081521.0 | ||
| 007 | cr|||||||||||| | ||
| 008 | 190417s2020 pau s 000 0 eng d | ||
| 020 | _a9781799801337 (ebook) | ||
| 035 | _a(StDuBDS)AH37537632 | ||
| 035 | _a(DLC)2019016868 | ||
| 040 |
_aDLC _beng _dStDuBDSZ _erda _cDLC _dUkPrAHLS |
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| 072 | 7 |
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_aKJSM _2bicssc |
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_aSOC _2ukslc |
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_aJBFS _2thema |
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_aKJS _2thema |
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_aKJSM _2thema |
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_aKCK _2thema |
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| 245 | 0 | 0 |
_aHandbook of research on innovations in technology and marketing for the connected consumer / _cSumesh Singh Dadwal, editor. |
| 263 | _a201911 | ||
| 264 | 1 |
_aHershey, PA : _bBusiness Science Reference, _c2020. |
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| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bn _2rdamedia |
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| 338 |
_aonline resource _bnc _2rdacarrier |
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| 366 | _b20191130 | ||
| 520 | 8 |
_aPresents insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. Highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing. _bConnected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology.Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students. |
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| 530 | _aAlso available in printed form ISBN 9781799801313 | ||
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 650 | 0 |
_aInformation technology _xEconomic aspects. |
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| 650 | 0 | _aInternet marketing. | |
| 650 | 7 |
_aSociety _2ukslc |
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| 650 | 7 |
_aConsumerism _2thema |
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| 650 | 7 |
_aSales & marketing _2thema |
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| 650 | 7 |
_aMarket research _2thema |
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| 650 | 7 |
_aBehavioural economics _2thema |
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| 655 | 7 | _2lcsh | |
| 700 | 1 |
_aDadwal, Sumesh, _d1973- _eeditor. |
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| 856 | 4 | 0 | _uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781799801337 |
| 942 |
_n0 _2ddc |
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| 999 |
_c58366 _d58366 |
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