| 000 | 01093nam a22003138i 4500 | ||
|---|---|---|---|
| 001 | 710950 | ||
| 005 | 20210719184321.0 | ||
| 008 | 170410s2017 enk f 000|0|eng|d | ||
| 020 |
_a9780749480806 (pbk.) : _c£19.99 |
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| 020 |
_z9780749480813 (Mobipocket ebook) : _c£19.99 |
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| 035 | _a(StDuBDS)9780749480806 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
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| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aHall, Simon, _eauthor. |
|
| 245 | 1 | 0 |
_aInnovative B2B marketing : _bnew models, processes and theory / _cSimon Hall. |
| 264 | 1 |
_aLondon : _bKoganPage, _c2017. |
|
| 300 |
_a256 pages ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 520 | 8 | _aThis is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aIndustrial marketing. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 942 | _n0 | ||
| 999 |
_c57485 _d57485 |
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