000 01395nam a2200385 i 4500
001 708620
005 20210719183420.0
008 160729t20162016enk f b 001|0|eng|d
020 _a9781137557971 (hbk.) :
_c£37.99
020 _z9781137557988 (ebook) :
_cNo price
035 _a(StDuBDS)9781137557971
040 _aStDuBDS
_beng
_cStDuBDS
_erda
072 7 _aBUS
_2eflch
072 7 _aBUS
_2ukslc
082 0 4 _a659.1'966855
_223
100 1 _aRingrow, Helen,
_eauthor.
245 1 4 _aThe language of cosmetics advertising /
_cHelen Ringrow.
264 1 _aLondon :
_bPalgrave Macmillan,
_c[2016]
264 4 _c©2016
300 _a118 pages ;
_c22 cm.
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aPalgrave pivot
504 _aIncludes bibliographical references and index.
520 8 _aThis title provides a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts.
521 _aSpecialized.
650 0 _aAdvertising
_xCosmetics.
650 0 _aAdvertising
_xCosmetics
_xTerminology.
650 7 _aBusiness and Management.
_2eflch
650 7 _aBusiness and Management.
_2ukslc
830 0 _aPalgrave pivot.
942 _n0
999 _c55871
_d55871