000			02115nam a22003738i 4500
001			708245
005			20210719183259.0
008			190222s2019 enka f b 001|0|eng|d
020			_a9781138121294 (pbk.) : _c£38.99
035			_a(StDuBDS)9781138121294
040			_aStDuBDS _beng _cStDuBDS _erda
072		7	_aGEO _2eflch
072		7	_aGEO _2ukslc
082	0	4	_a910.6'88 _223
100	1		_aFyall, Alan, _eauthor.
245	1	0	_aMarketing for tourism and hospitality : _bcollaboration, technology and experiences / _cAlan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang.
264		1	_aLondon : _bRoutledge, _c2019.
300			_a594 pages : _billustrations (colour)
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
520	8		_aThe marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. This title provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.
521			_aSpecialized.
650		0	_aTourism _xMarketing.
650		0	_aHospitality industry _xMarketing.
650		7	_aGeography. _2eflch
650		7	_aGeography. _2ukslc
700	1		_aLegohérel, Patrick, _eauthor.
700	1		_aFrochot, Isabelle, _eauthor.
700	1		_aWang, Youcheng., _eauthor.
942			_n0
999			_c55641 _d55641