| 000 | 01504nam a2200409 i 4500 | ||
|---|---|---|---|
| 001 | 708013 | ||
| 005 | 20230421144103.0 | ||
| 008 | 190329t20192020caua f b 001|0|eng|d | ||
| 020 |
_a9781544370361 (pbk.) : _c£79.00 |
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| 035 | _a(StDuBDS)9781544370361 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _dUkLoUWL |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aAltstiel, Tom, _eauthor. |
|
| 240 | 1 | 0 | _aAdvertising strategy |
| 245 | 1 | 0 |
_aAdvertising creative : _bstrategy, copy, design. |
| 250 |
_a5th edition. _bTom Altstiel, Jean Grow, Marcel Jennings. |
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| 250 | _a5th edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c[2019] |
|
| 264 | 4 | _c©2020 | |
| 300 |
_axxvi, 455 pages : _billustrations (black and white, and colour) ; _c28 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2017. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aWritten in an accessible style, this guide gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
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| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aGrow, Jean, _eauthor. |
|
| 700 | 1 |
_aJennings, Marcel, _eauthor. |
|
| 942 | _n0 | ||
| 999 |
_c55503 _d55503 |
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