| 000 | 01589nam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 707954 | ||
| 005 | 20210719183200.0 | ||
| 008 | 181009s2019 caua f b 001|0|eng|d | ||
| 020 |
_a9781544318141 (pbk.) : _c£49.99 |
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| 035 | _a(StDuBDS)9781544318141 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'02 _223 |
| 100 | 1 |
_aMooij, Marieke K. de, _d1943- _eauthor. |
|
| 245 | 1 | 0 |
_aGlobal marketing & advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
| 250 | _a5th edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2019. |
|
| 300 |
_axx, 488 pages : _billustrations (black and white) ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes Internet access. | ||
| 500 | _aPrevious edition: 2014. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aPacked with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, this work offers a mix of theory and practical applications. It covers globalisation, global branding strategies, classification models of culture, and much more. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aTarget marketing _vCross-cultural studies. |
|
| 650 | 0 |
_aAdvertising _vCross-cultural studies. |
|
| 650 | 0 |
_aConsumer behavior _vCross-cultural studies. |
|
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 942 | _n0 | ||
| 999 |
_c55459 _d55459 |
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