| 000 | 01488nam a22003858i 4500 | ||
|---|---|---|---|
| 001 | 707945 | ||
| 005 | 20230419193333.0 | ||
| 008 | 181217s2019 enka f b 001|0|eng|d | ||
| 020 |
_a9780815382508 (pbk.) : _c£32.99 |
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| 035 | _a(StDuBDS)9780815382508 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a659.1'01 _223 |
| 245 | 0 | 0 |
_aAdvertising theory / _cedited by Shelly Rodgers, Esther Thorson. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aLondon : _bRoutledge, _c2019. |
|
| 300 |
_a536 pages : _billustrations (black and white). |
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| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | 1 | _aRoutledge communication series | |
| 500 | _aPrevious edition: 2012. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis title provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aRodgers, Shelly _q(Shelly Lannette), _d1965- _eeditor. |
|
| 700 | 1 |
_aThorson, Esther, _eeditor. |
|
| 830 | 0 | _aRoutledge communication series. | |
| 942 | _n0 | ||
| 999 |
_c55451 _d55451 |
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