000 01140nam a22003258i 4500
001 707939
005 20210719183156.0
008 180301s2018 enk f 000|0|eng|d
020 _a9780749481568 (pbk.) :
_c£19.99
020 _z9780749481575 (PDF ebook) :
_c£19.99
035 _a(StDuBDS)9780749481568
040 _aStDuBDS
_beng
_cStDuBDS
_erda
072 7 _aBUS
_2eflch
072 7 _aBUS
_2ukslc
082 0 4 _a658.8'27
_223
100 1 _aColeman, Darren,
_eauthor.
245 1 0 _aBuilding brand experiences :
_ba practical guide to retaining brand relevance /
_cDarren Coleman.
264 1 _aLondon :
_bKoganPage,
_c2018.
300 _a240 pages ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
520 8 _aUnderstand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
521 _aSpecialized.
650 0 _aBrand name products.
650 0 _aBranding (Marketing)
650 7 _aBusiness and Management.
_2eflch
650 7 _aBusiness and Management.
_2ukslc
942 _n0
999 _c55445
_d55445