| 000 | 01524nam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 707537 | ||
| 005 | 20230419193323.0 | ||
| 008 | 180226t20182018enka f b 001|0|eng|d | ||
| 020 |
_a9780198786238 (pbk.) : _c£42.99 |
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| 035 | _a(StDuBDS)9780198786238 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'342 _223 |
| 100 | 1 |
_aSzmigin, Isabelle, _eauthor. |
|
| 245 | 1 | 0 |
_aConsumer behaviour / _cIsabelle Szmigin & Maria Piacentini. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aOxford : _bOxford University Press, _c[2018] |
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| 264 | 4 | _c©2018 | |
| 300 |
_axxix, 492 pages : _billustrations (black and white, and colour) ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2015. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aA new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aPiacentini, Maria, _eauthor. |
|
| 942 | _n0 | ||
| 999 |
_c55166 _d55166 |
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