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020			_a3037784113
020			_a9783037784112
035			_a(UkLoUWL)3037784113
040			_dUkLoUWL
245	1	0	_aNeue Grafik: New Graphic Design: Graphisme Actuel: 1958-1965.
260			_aBaden, Switzerland : _bLars Muller Publishers, _c2015.
500			_aIn slipcase (29 cm.). ; Titles from slipcase. ; 2014 reprint edition of v. 1-17/18 1958-1965 of the periodical Neue Grafik. ; Text in German, English and French.
520			_aNeue Grafik, the "International Review of graphic design and related subjects," was initiated by designer Josef M ller-Brockmann and published in eighteen issues between 1958 and 1965 by an editorial collective consisting of him, Richard Paul Lohse, Hans Neuburg und Carlo Vivarelli ( LMNV ). The complete volumes are now available in an excellent facsimile reprint from Lars M ller Publishers. From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich faction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be over-stated. The Swiss school, also called "Inter-national Style," became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications. Neue Grafik is an important point of reference in the recent history of graphic design. After the heights of the digital revolution now follows a renewed concern for matter-of-fact concepts and clear form languages. This explains the interest in the almost fundamentalist stance of the four Zurich-based designers, who were responsible for the content of the magazine.
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