000			01998nam a22003618i 4500
001			707310
005			20230421143147.0
008			171115s2017 maua f 000|0|eng|d
020			_a9781501515767 (pbk.) : _c£27.99
020			_z9781501507229 (ePub ebook) : _cNo price
035			_a(StDuBDS)9781501515767
040			_aStDuBDS _beng _cStDuBDS _erda
072		7	_aBUS _2eflch
072		7	_aBUS _2ukslc
082	0	4	_a658.8 _223
100	1		_aDavis, John, _d1960 February 17- _eauthor.
245	1	0	_aMeasuring marketing : _bthe 100+ essential metrics every marketer needs / _cJohn Davis.
250			_a3rd edition.
264		1	_aBoston : _bWalter De Gruyter, _c2017.
300			_a350 pages : _billustrations (black and white) ; _c24 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aPrevious edition: Singapore: John Wiley & Sons Singapore, 2013.
520	8		_aMarketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective approach to making a complex topic understandable. Written for both marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics.
521			_aSpecialized.
650		0	_aMarketing.
650		0	_aMarketing _xEvaluation _xMathematics.
650		7	_aBusiness and Management. _2eflch
650		7	_aBusiness and Management. _2ukslc
942			_n0
999			_c54997 _d54997