| 000 | 02615nam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | 705025 | ||
| 005 | 20230309122659.0 | ||
| 007 | cr|||||||||||| | ||
| 008 | 200116s2017 enka gs 000|0|eng d | ||
| 020 | _a9781315598949 (ebook) | ||
| 035 | _a(StDuBDS)AH31981498 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _dUkPrAHLS |
||
| 072 | 7 |
_aKJE _2thema |
|
| 072 | 7 |
_aKJH _2thema |
|
| 072 | 7 |
_aKJV _2thema |
|
| 072 | 7 |
_aKNS _2thema |
|
| 072 | 7 |
_aUDBM _2thema |
|
| 100 | 1 |
_aReillier, Laure Claire, _eauthor. |
|
| 245 | 1 | 0 |
_aPlatform strategy : _bhow to unlock the power of communities and networks to grow your business / _cLaure Claire Reillier, Benoit Reillier. |
| 250 | _a1st edition. | ||
| 264 | 1 |
_aLondon : _bRoutledge, _c2017. |
|
| 300 |
_a1 online resource : _billustrations (black and white) |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 366 | _b20170421 | ||
| 520 | 8 | _aDuring the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models. | |
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
||
| 650 | 7 |
_aE-commerce: business aspects _2thema |
|
| 650 | 7 |
_aEntrepreneurship _2thema |
|
| 650 | 7 |
_aOwnership & organization of enterprises _2thema |
|
| 650 | 7 |
_aHospitality & service industries _2thema |
|
| 650 | 7 |
_aOnline finance & investing _2thema |
|
| 655 | 7 | _2lcsh | |
| 700 | 1 |
_aReillier, Benoit, _eauthor. |
|
| 856 | 4 | 0 | _uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781315598949 |
| 942 |
_n0 _2ddc |
||
| 999 |
_c53828 _d53828 |
||