000 01790nam a22003858i 4500
001 704700
005 20230419193225.0
008 180703s2018 enka f b 001|0|eng|d
020 _a9780749483319 (pbk.) :
_c£34.99
020 _z9780749483326 (ePub ebook) :
_c£34.99
035 _a(StDuBDS)9780749483319
040 _aStDuBDS
_beng
_cStDuBDS
_erda
072 7 _aBUS
_2eflch
072 7 _aBUS
_2ukslc
082 0 4 _a659.2
_223
100 1 _aDowson, Ruth,
_eauthor.
245 1 0 _aEvent planning and management :
_bprinciples, planning and practice /
_cRuth Dowson & David Bassett.
250 _a2nd edition.
264 1 _aLondon :
_bKoganPage,
_c2018.
300 _a312 pages :
_billustrations (black and white) ;
_c24 cm
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aPreviously issued in print: 2015.
504 _aIncludes bibliographical references and index.
520 8 _aThe events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
521 _aSpecialized.
650 0 _aPublic relations.
650 0 _aSpecial events
_xManagement.
650 7 _aBusiness and Management.
_2eflch
650 7 _aBusiness and Management.
_2ukslc
700 1 _aBassett, David,
_d1975-
_eauthor.
942 _n0
999 _c53611
_d53611