000 | 01790nam a22003858i 4500 | ||
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001 | 704700 | ||
005 | 20230419193225.0 | ||
008 | 180703s2018 enka f b 001|0|eng|d | ||
020 |
_a9780749483319 (pbk.) : _c£34.99 |
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020 |
_z9780749483326 (ePub ebook) : _c£34.99 |
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035 | _a(StDuBDS)9780749483319 | ||
040 |
_aStDuBDS _beng _cStDuBDS _erda |
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072 | 7 |
_aBUS _2eflch |
|
072 | 7 |
_aBUS _2ukslc |
|
082 | 0 | 4 |
_a659.2 _223 |
100 | 1 |
_aDowson, Ruth, _eauthor. |
|
245 | 1 | 0 |
_aEvent planning and management : _bprinciples, planning and practice / _cRuth Dowson & David Bassett. |
250 | _a2nd edition. | ||
264 | 1 |
_aLondon : _bKoganPage, _c2018. |
|
300 |
_a312 pages : _billustrations (black and white) ; _c24 cm |
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336 |
_atext _2rdacontent |
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336 |
_astill image _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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500 | _aPreviously issued in print: 2015. | ||
504 | _aIncludes bibliographical references and index. | ||
520 | 8 | _aThe events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. | |
521 | _aSpecialized. | ||
650 | 0 | _aPublic relations. | |
650 | 0 |
_aSpecial events _xManagement. |
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650 | 7 |
_aBusiness and Management. _2eflch |
|
650 | 7 |
_aBusiness and Management. _2ukslc |
|
700 | 1 |
_aBassett, David, _d1975- _eauthor. |
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942 | _n0 | ||
999 |
_c53611 _d53611 |