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007 cr||||||||||||
008 171106s2017 nju sb 000 0 eng d
010 _a2017053319
020 _a9781119392071 (ebook)
035 _a(StDuBDS)AH33662987
035 _a(DLC)2017053319
040 _aDLC
_beng
_dStDuBDSZ
_erda
_cDLC
_dUkPrAHLS
050 0 _aHF5415.2
100 1 _aMcDaniel, Carl,
_cJr.,
_d1941-
_eauthor.
245 1 0 _aMarketing research /
_cCarl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research.
250 _a11th edition.
263 _a201712
264 1 _aHoboken :
_bWiley,
_c[2018]
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bn
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
500 _aRevised edition of the authors' Marketing research, [2015]
504 _aIncludes bibliographical references.
533 _aElectronic reproduction.
_cAskews and Holts.
_nMode of access: World Wide Web.
588 _aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650 0 _aMarketing research.
655 7 _2lcsh
700 1 _aGates, Roger H.,
_d1942-
_eauthor.
776 0 8 _iPrint version:
_aMcDaniel, Carl, Jr., 1941- author.
_tMarketing research
_bEleventh Edition.
_dHoboken : Wiley, [2018]
_z9781119392019
_w(DLC) 2017050311
856 4 0 _uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781119392071
942 _n0
_2ddc
999 _c53373
_d53373