| 000 | 01378nam a22003618i 4500 | ||
|---|---|---|---|
| 001 | 703925 | ||
| 005 | 20210719181904.0 | ||
| 008 | 180709s2018 enk f 000|0|eng|d | ||
| 020 |
_a9780749483357 (pbk.) : _c£29.99 |
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| 020 |
_z9780749483364 (PDF ebook) : _c£29.99 |
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| 035 | _a(StDuBDS)9780749483357 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
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| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'3'0285 _223 |
| 100 | 1 |
_aAdamou, Betty, _eauthor. |
|
| 245 | 1 | 0 |
_aGames and gamification in market research : _bincreasing consumer engagement in research for business success / _cBetty Adamou. |
| 264 | 1 |
_aLondon : _bKoganPage, _c2018. |
|
| 300 |
_a280 pages ; _c24 cm |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 520 | 8 | _aCreate intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 650 | 0 |
_aMarketing research _xData processing. |
|
| 650 | 0 |
_aGames _xResearch. |
|
| 650 | 0 |
_aComputer games _xResearch. |
|
| 650 | 0 | _aGamification. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 942 | _n0 | ||
| 999 |
_c53245 _d53245 |
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