| 000 | 01881nam a22003378i 4500 | ||
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| 001 | 703922 | ||
| 005 | 20210719181903.0 | ||
| 008 | 180501s2018 enk 000|0|eng|d | ||
| 020 |
_a9780749482480 (pbk.) : _c£19.99 |
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| 020 |
_z9780749482497 (PDF ebook) : _c£19.99 |
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| 035 | _a(StDuBDS)9780749482480 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
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| 072 | 7 |
_aBUS _2ukslc |
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| 082 | 0 | 4 |
_a658.8'34'0842 _223 |
| 100 | 1 |
_aWitt, Gregg L., _eauthor. |
|
| 245 | 1 | 4 |
_aThe Gen Z frequency : _bhow brands tune in and build credibility / _cGregg L. Witt, Derek E. Baird. |
| 264 | 1 |
_aLondon : _bKoganPage, _c2018. |
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| 300 |
_a240 pages ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 520 | 8 | _aGeneration Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before. This book offers a comprehensive guide for any brand or organisation trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. | |
| 650 | 0 |
_aYoung adult consumers _xAttitudes. |
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| 650 | 0 | _aTarget marketing. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
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| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aBaird, Derek E., _eauthor. |
|
| 942 | _n0 | ||
| 999 |
_c53242 _d53242 |
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