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| 001 | 703496 | ||
| 005 | 20230413200007.0 | ||
| 008 | 101022s2011 nju f 000 0 eng|d | ||
| 020 |
_a9780470650936 (pbk.) : _c£33.99 |
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| 020 |
_a0470650931 (pbk.) : _c£33.99 |
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| 035 | _a()0470650931 | ||
| 040 |
_aStDuBDS _cStDuBDS |
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| 072 | 7 |
_aCOM _2eflch |
|
| 082 | 0 | 4 |
_a006.3'12'0246588 _222 |
| 100 | 1 | _aBerry, Michael J. A. | |
| 245 | 1 | 0 |
_aData mining techniques : _bfor marketing, sales, and customer relationship management / _cMichael J.A. Berry and Gordon S. Linoff. |
| 250 | _a3rd edition. | ||
| 260 |
_aHoboken, N.J. : _bWiley ; _aChichester : _bJohn Wiley [distributor], _c2011. |
||
| 300 | _a744 p. | ||
| 500 | _aPrevious ed.: 2004. | ||
| 520 | 8 | _aMany companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aData mining. | |
| 650 | 0 |
_aMarketing _xData processing. |
|
| 650 | 7 |
_aComputers and IT. _2eflch |
|
| 700 | 1 | _aLinoff, Gordon. | |
| 942 | _n0 | ||
| 999 |
_c52997 _d52997 |
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