| 000 | 01455nam a22003498i 4500 | ||
|---|---|---|---|
| 001 | 703485 | ||
| 005 | 20210719181730.0 | ||
| 008 | 160729s2016 nyua f b 001|0|eng|d | ||
| 020 |
_a9781349949755 (pbk.) : _c£18.99 |
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| 035 | _a(StDuBDS)9781349949755 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'27 _223 |
| 100 | 1 |
_aYoung, Antony, _d1964- _eauthor. |
|
| 245 | 1 | 0 |
_aBrand media strategy : _bintegrated communications planning in the digital era / _cAntony Young. |
| 264 | 1 |
_aNew York, NY : _bPalgrave Macmillan, _c2016. |
|
| 300 |
_a246 pages : _billustrations (colour) ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aToday's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aSocial media. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c52988 _d52988 |
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