000			01865nam a2200385 i 4500
001			702216
005			20230419193138.0
008			170503s2017 maua f b 001|0|eng|d
020			_a9781631592621 (pbk.) : _c£16.99
035			_a(StDuBDS)9781631592621
040			_aStDuBDS _beng _cStDuBDS _erda
072		7	_aART _2eflch
072		7	_aART _2ukslc
082	0	4	_a741.6'0688 _223
100	1		_aVisocky O'Grady, Jennifer, _eauthor.
245	1	2	_aA designer's research manual : _bsucceed in design by knowing your clients + understanding what they really need / _cby Jenn + Ken Visocky O'Grady.
250			_a2nd edition.
264		1	_aBeverly, MA : _bRockport, _c2017.
300			_a208 pages : _billustrations (black and white, and colour) ; _c25 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aPrevious edition: 2006.
504			_aIncludes bibliographical references and index.
520	8		_aGood information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyse findings and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods and explain how to incorporate them into any creative process.
521			_aSpecialized.
650		0	_aCommercial art _zUnited States _xMarketing.
650		0	_aGraphic arts _zUnited States _xMarketing.
650		0	_aMarketing research.
650		7	_aArt and Design. _2eflch
650		7	_aArt and Design. _2ukslc
700	1		_aVisocky O'Grady, Kenneth, _eauthor.
942			_n0
999			_c51975 _d51975