| 000 | 01931nam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 699589 | ||
| 005 | 20230120114402.0 | ||
| 007 | cr|||||||||||| | ||
| 008 | 200311s2017 enk gs 000|0|eng d | ||
| 020 | _a9781315262987 (ebook) | ||
| 035 | _a(StDuBDS)AH33776355 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _dUkPrAHLS _dUkLoUWL |
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| 072 | 7 |
_aTRP _2bicssc |
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| 072 | 7 |
_aTRA _2ukslc |
|
| 072 | 7 |
_aTRP _2thema |
|
| 072 | 7 |
_aWGM _2thema |
|
| 100 | 1 |
_aHolloway, Stephen, _eauthor. |
|
| 245 | 1 | 0 |
_aAirlines : _bmanaging to make money / _cStephen Holloway. |
| 250 | _a1st edition. | ||
| 264 | 1 |
_aLondon : _bRoutledge, _c2017. |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 366 | _b20170515 | ||
| 520 | 8 | _aDrawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text?, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike. | |
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 650 | 7 |
_aTransport _2ukslc |
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| 650 | 7 |
_aAerospace & aviation technology _2thema |
|
| 650 | 7 |
_aAircraft: general interest _2thema |
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| 655 | 7 | _2lcsh | |
| 856 | 4 | 0 | _uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781315262987 |
| 942 |
_n0 _2ddc |
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| 999 |
_c50313 _d50313 |
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