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020 _a3658135603
020 _a9783658135607
035 _a(UkLoUWL)3658135603
040 _dUkLoUWL
100 1 _aBurmann, Christoph.
245 1 0 _aIdentity-based brand management : fundamentals - strategy - implementation - controlling.
250 _a2nd edition.
260 _aWiesbaden, Germany :
_bSpringer,
_c2017.
942 _n0
999 _c50211
_d50211