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| 005 | 20230419193912.0 | ||
| 007 | cr|||||||||||| | ||
| 008 | 170811t20182018enkab fsb 001|0|eng|d | ||
| 020 | _a9781292221687 (ebook) | ||
| 035 | _a(StDuBDS)AH33351710 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda _dUkPrAHLS _dUkLoUWL |
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_aG155.A1 _b.C674 2018 |
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_aGEO _2ukslc |
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_aRG _2bicssc |
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_aRG _2thema |
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| 072 | 7 |
_aYPJJ3 _2thema |
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| 100 | 1 |
_aCook, Roy A., _eauthor. |
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| 245 | 1 | 0 |
_aTourism : _bthe business of hospitality and travel. |
| 250 | _a6th edition. | ||
| 250 |
_a6th edition. _bRoy A. Cook, Cathy H.C. Hsu, Lorraine L. Taylor. |
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| 264 | 4 |
_c℗♭2018 _aHarlow, England : _bPearson, _c[2018] |
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| 300 |
_a448 pages : _billustrations (black and white, and colour), maps (colour) |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 336 |
_acartographic image _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 366 | _b20170911 | ||
| 500 | _aPrevious edition: 2014. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aFor introductory hospitality or tourism coursesA comprehensive, international view of the business of tourismThe engaging writing style and hundreds of updated industry examples makeTourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism. | |
| 530 | _aAlso available in printed form ISBN 9781292221670 | ||
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 650 | 0 | _aTourism. | |
| 650 | 7 |
_aGeography. _2ukslc |
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| 650 | 7 |
_aGeography _2thema |
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| 650 | 7 |
_aEducational: Citizenship & social education _2thema |
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| 655 | 7 | _2lcsh | |
| 700 | 1 |
_aHsu, Cathy H. C., _eauthor. |
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| 700 | 1 |
_aTaylor, Lorraine L., _eauthor. |
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| 856 | 4 | 0 |
_uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781292221687 _z Click to view (1 copy) |
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