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| 008 | 161004s2017 enka fsb 001|0|eng|d | ||
| 020 | _a9780749478407 (ebook) : | ||
| 020 | _z9780749478391 (pbk.) : | ||
| 035 | _a(StDuBDS)AH31374986 | ||
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| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aCluley, Robert, _eauthor. |
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| 245 | 1 | 0 |
_aEssentials of advertising / _cRobert Cluley. |
| 264 | 1 |
_aLondon : _bKoganPage, _c2017. |
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| 300 |
_ax, 226 pages : _billustrations (black and white) |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 366 | _b20170203 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 |
_aA book designed to help students and practitioners of advertising navigate their way through the field, offering a carefully researched overview of its impact on society, culture, and business practices, and its interpretation through a range of different social sciences. _bAs a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising is designed to help students navigate their way through the field of advertising. It will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves. Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills to critically evaluate and exploit existing research on advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and to develop their careers according to their interests. Online resources include lecture slides, self-test questions, group activities, figures, and case studies for specific chapters, plus web links to industry body research and relevant further reading. |
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| 530 | _aAlso available in printed form ISBN 9780749478391 | ||
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _xSocial aspects. |
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| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 650 | 7 |
_aBusiness & Management _2thema |
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| 650 | 7 |
_aAdvertising _2thema |
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| 650 | 7 |
_aSales & marketing _2thema |
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| 655 | 7 | _2lcsh | |
| 856 | 4 | 0 |
_uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780749478407 _z Click to view (1 copy) |
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