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020 _a9780128025482 (ebook)
035 _a(StDuBDS)AH28174668
040 _aStDuBDS
_beng
_cStDuBDS
_dStDuBDSZ
_erda
_dUkPrAHLS
072 7 _aCOM
_2ukslc
072 7 _aUYZ
_2bicssc
072 7 _aUYZG
_2bicssc
072 7 _aUYZ
_2thema
072 7 _aUYZG
_2thema
100 1 _aSauro, Jeff,
_eauthor.
245 1 0 _aQuantifying the user experience :
_bpractical statistics for user research /
_cJeff Sauro, James R. Lewis.
250 _a2nd edition.
264 1 _aAmsterdam :
_bMorgan Kaufmann,
_c[2016]
264 4 _c2016
300 _axxi, 350 pages :
_billustrations (black and white)
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
366 _b20160809
500 _aPrevious edition: 2012.
504 _aIncludes bibliographical references and index.
520 8 _a'Quantifying the User Experience' provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. It presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research.
_bQuantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.
530 _aAlso available in printed form ISBN 9780128023082
533 _aElectronic reproduction.
_cAskews and Holts.
_nMode of access: World Wide Web.
650 0 _aUser interfaces (Computer systems)
_xTesting
_xStatistical methods.
650 7 _aComputers and IT.
_2ukslc
650 7 _aHuman-computer interaction
_2thema
650 7 _aUser interface design & usability
_2thema
655 7 _2lcsh
700 1 _aLewis, James R.,
_d1953-
_eauthor.
856 4 0 _uhttp://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780128025482
942 _n0
_2ddc
999 _c49919
_d49919