000			01992nam a2200361 i 4500
001			698390
005			20210719180227.0
008			160905r20172016enk b 001|0|eng|d
020			_a9781782394822 (hbk.) : _c£20.00
020			_z9781782394846 (ePub ebook) : _c£12.99
035			_a(StDuBDS)9781782394822
040			_aStDuBDS _beng _cStDuBDS _erda
072		7	_aBUS _2eflch
072		7	_aBUS _2ukslc
082	0	4	_a659.1'042 _223
100	1		_aWu, Tim, _eauthor.
245	1	4	_aThe attention merchants : _bfrom the daily newspaper to social media, how our time and attention is harvested and sold / _cTim Wu.
264		1	_aLondon : _bAtlantic Books, _c2017.
300			_aviii, 403 pages ; _c25 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aOriginally published: United States: Alfred A. Knopf, 2016.
504			_aIncludes bibliographical references and index.
520	8		_aIn nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualised choices, the business model of 'attention merchants' has always been the same.
650		0	_aAdvertising _xSocial aspects _xHistory.
650		0	_aAdvertising _xPsychological aspects _xHistory.
650		0	_aMarketing _xHistory.
650		0	_aConsumer behavior _xHistory.
650		7	_aBusiness and Management. _2eflch
650		7	_aBusiness and Management. _2ukslc
942			_n0
999			_c49693 _d49693