000			01007nam a22002658a 4500
001			697322
005			20230413201924.0
008			050908s2005 inu f 000 0 eng d
020			_a9780321348104 (pbk.) : _c£13.99
020			_a0321348109 (pbk.) : _c£13.99
035			_a()0321348109
040			_aStDuBDS _cStDuBDS
082	0	4	_a658.8'27 _222
100	1		_aNeumeier, Marty.
245	1	4	_aThe brand gap / _cMarty Neumeier.
250			_a2nd edition.
260			_aIndianapolis, Ind. : _bNew Riders/Hayden ; _aLondon : _bPearson Education [distributor], _c2005.
300			_a208 p. ; _c22 cm.
500			_aPrevious ed.: 2003.
520	8		_aThis text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.
521			_aSpecialized.
650		0	_aBrand name products.
650		0	_aInternet marketing.
942			_n0
999			_c49185 _d49185