| 000 | 01235nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 697141 | ||
| 005 | 20230410113223.0 | ||
| 008 | 141029s2015 xxua b 001 0 eng | ||
| 015 |
_aGBB596611 _2bnb |
||
| 016 | 7 |
_a016917600 _2Uk |
|
| 020 | _a9789814575119 (paperback) | ||
| 035 | _a(Uk)016917600 | ||
| 040 |
_aUk _beng _cUk _erda |
||
| 042 | _aukblsr | ||
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch, both of San Diego State University. |
| 250 | _a10th global edition. | ||
| 264 | 1 |
_a[New York] : _bMcGraw Hill Education, _c[2015] |
|
| 300 |
_axxxvi, 842 pages : _billustrations (black and white, and colour) ; _c28 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _a"MHID 981-4575-11-9"--Title page verso. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aBelch, Michael A., _eauthor. |
|
| 942 |
_n0 _2ddc |
||
| 999 |
_c49062 _d49062 |
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