| 000 | 01470nam a22003738i 4500 | ||
|---|---|---|---|
| 001 | 697077 | ||
| 005 | 20230421143514.0 | ||
| 008 | 150925s2016 caua f b 001|0|eng|d | ||
| 020 |
_a9781483377568 (pbk.) : _c£44.99 |
||
| 020 |
_z9781483377551 (ebook) : _cNo price |
||
| 035 | _a(StDuBDS)9781483377568 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
||
| 072 | 7 |
_aMED _2eflch |
|
| 072 | 7 |
_aMED _2ukslc |
|
| 082 | 0 | 4 |
_a302.2'3'0721 _223 |
| 100 | 1 |
_aBerger, Arthur Asa, _d1933- _eauthor. |
|
| 245 | 1 | 0 |
_aMedia and communication research methods : _ban introduction to qualitative and quantitative approaches / _cArthur Asa Berger. |
| 250 | _a4th edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2016. |
|
| 300 |
_a456 pages : _billustrations (black and white) ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aPrevious edition: 2014. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aPractical in focus, full of examples and covering both qualitative and quantitative research methods, this is an approachable student introduction to research methods in both human communication and mass communication. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aMass media _xResearch _xMethodology. |
|
| 650 | 0 |
_aCommunication _xResearch _xMethodology. |
|
| 650 | 7 |
_aMedia Studies. _2eflch |
|
| 650 | 7 |
_aMedia Studies. _2ukslc |
|
| 942 | _n0 | ||
| 999 |
_c49011 _d49011 |
||