000 01775nam a22003858i 4500
001 695373
005 20230419141418.0
008 151016s2016 nyua f b 001|0|eng|d
020 _a9781474232906 (pbk.) :
_c£36.99
035 _a(StDuBDS)9781474232906
040 _aStDuBDS
_beng
_cStDuBDS
_erda
072 7 _aART
_2eflch
072 7 _aART
_2ukslc
082 0 4 _a741.6'072
_223
100 1 _aNoble, Ian,
_d1960-
_eauthor.
245 1 0 _aVisual research :
_ban introduction to research methodologies in graphic design /
_cIan Noble, Russell Bestley.
250 _a3rd edition.
264 1 _aNew York :
_bFairchild Books,
_c2016.
300 _a228 pages :
_billustrations (colour) ;
_c27 cm.
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aRequired reading range
500 _aPrevious edition: Lausanne: AVA Academia, 2011.
504 _aIncludes bibliographical references and index.
520 8 _aThis text explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. It introduces key terms and theories that underlie design research; examines the importance of visual grammar and design literacy, audience, communication theory and semiotics; and features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving.
521 _aSpecialized.
650 0 _aGraphic arts
_xResearch
_xMethodology.
650 7 _aArt and Design.
_2eflch
650 7 _aArt and Design.
_2ukslc
700 1 _aBestley, Russell,
_eauthor.
830 0 _aRequired reading range.
942 _n0
999 _c47788
_d47788