| 000 | 01517nam a22003378i 4500 | ||
|---|---|---|---|
| 001 | 695010 | ||
| 005 | 20210719175109.0 | ||
| 008 | 140828s2014 nyu f 001 0 eng|d | ||
| 020 |
_a9781433124266 (pbk.) : _c£25.00 |
||
| 035 | _a(StDuBDS)9781433124266 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a659.2'90704 _223 |
| 100 | 1 |
_aMacnamara, Jim, _eauthor. |
|
| 245 | 1 | 0 |
_aJournalism and PR : _bunpacking 'spin', stereotypes and media myths / _cJim Macnamara. |
| 264 | 1 |
_aNew York : _bPeter Lang, _c2014. |
|
| 300 | _a232 pages | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aJournalism _xPolitical aspects. |
|
| 650 | 0 |
_aJournalism _xObjectivity. |
|
| 650 | 0 | _aPublic relations and politics. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 942 | _n0 | ||
| 999 |
_c47515 _d47515 |
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