000 01563nam a22003978i 4500
001 692614
005 20230421142837.0
008 170309s2017 enka f b 001|0|eng|d
020 _a9781138202290 (pbk.) :
_c£51.99
035 _a(StDuBDS)9781138202290
040 _aStDuBDS
_beng
_cStDuBDS
_erda
072 7 _aSOC
_2eflch
072 7 _aSOC
_2ukslc
082 0 4 _a302.3'5
_223
100 1 _aFerraro, Gary P.,
_eauthor.
240 1 0 _aCultural dimension of international business
245 1 4 _aThe cultural dimension of global business.
250 _a8th edition.
_bGary P. Ferraro, Elizabeth K. Briody.
264 1 _aLondon :
_bRoutledge,
_c2017.
300 _a330 pages :
_billustrations (black and white)
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aPrevious edition: Boston: Pearson, 2013.
504 _aIncludes bibliographical references and index.
520 8 _aThis text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It takes a unique 5-pronged approach to the study of the cultural environment of global business.
521 _aSpecialized.
650 0 _aInternational business enterprises
_xSocial aspects.
650 0 _aIntercultural communication.
650 0 _aTechnical assistance
_xAnthropological aspects.
650 7 _aSociety.
_2eflch
650 7 _aSociety.
_2ukslc
700 1 _aBriody, Elizabeth Kathleen,
_eauthor.
942 _n0
999 _c45682
_d45682