| 000 | 01376nam a22003618i 4500 | ||
|---|---|---|---|
| 001 | 692606 | ||
| 005 | 20230419135950.0 | ||
| 008 | 161027s2016 enka f b 001|0|eng|d | ||
| 020 |
_a9781137494344 (pbk.) : _c£26.99 |
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| 035 | _a(StDuBDS)9781137494344 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aMcStay, Andrew, _d1975- _eauthor. |
|
| 245 | 1 | 0 |
_aDigital advertising / _cAndrew McStay. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aBasingstoke, Hampshire : _bPalgrave Macmillan, _c2016. |
|
| 300 |
_a224 pages : _billustrations (black and white) |
||
| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2010. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aDigital media offers exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theories, concepts and trends in the field. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aDigital media. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 942 | _n0 | ||
| 999 |
_c45675 _d45675 |
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