| 000 | 01197nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 692380 | ||
| 005 | 20210719173926.0 | ||
| 008 | 131017s2011 enk f 001 0 eng|d | ||
| 020 |
_a9781904915379 (pbk.) : _c£12.99 |
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| 035 | _a(StDuBDS)9781904915379 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a659.1'11 _223 |
| 100 | 1 |
_aOgilvy, David, _d1911-1999, _eauthor. |
|
| 245 | 1 | 0 |
_aConfessions of an advertising man / _cDavid Ogilvy. |
| 250 | _a[New] edition. | ||
| 264 | 1 |
_aHarpenden, Herts : _bSouthbank Publishing, _c2011. |
|
| 300 |
_a190 pages ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 520 | 8 | _aDavid Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. This book is the distillation of all the successful Ogilvy concepts, tactics and techniques. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising campaigns _xManagement. |
|
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c45511 _d45511 |
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