000			01825nam a2200337 i 4500
001			691986
005			20210719173752.0
008			160915s2016 enka f b 001|0|eng|d
020			_a9780500518960 (hbk.) : _c£29.95
035			_a(StDuBDS)9780500518960
040			_aStDuBDS _beng _cStDuBDS _erda
072		7	_aBUS _2eflch
072		7	_aBUS _2ukslc
082	0	4	_a658.8'27 _223
100	1		_aJohnson, Michael, _d1964- _eauthor.
245	1	0	_aBranding : _bin five and a half steps / _cMichael Johnson.
264		1	_aLondon : _bThames & Hudson, _c2016.
300			_a320 pages : _billustrations (black and white, and colour) ; _c26 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
520	8		_aMichael Johnson is one of the world's leading graphic designers and brand consultants. His studio, Johnson Bnaks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and More Th>an. He has garnered a plethora of awards in the process. In 'Branding,' Johnson strips the most famous, everyday brands down to their basic components, enabling us to understand why we select one product or service over another and allowing us to comprehend how seemingly subtle influences can affect our key life decisions. The first part of the book shows how the birth of the brand begins not with finding a solution but rather with identifying key questions: what does the brand mean? What does it want to be?
521			_aSpecialized.
650		0	_aBranding (Marketing)
650		0	_aBrand name products.
650		7	_aBusiness and Management. _2eflch
650		7	_aBusiness and Management. _2ukslc
942			_n0
999			_c45231 _d45231