| 000 | 01689nam a2200433 i 4500 | ||
|---|---|---|---|
| 001 | 691007 | ||
| 005 | 20240610152419.0 | ||
| 008 | 170215s2017 enka f b 001|0|eng|d | ||
| 020 |
_a9781292017310 (pbk.) : _c£49.99 |
||
| 020 |
_z9781292171456 (ePub ebook) : _cNo price |
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| 020 |
_z9781292017341 (PDF ebook) : _cNo price |
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| 035 | _a(StDuBDS)9781292017310 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'02 _223 |
| 100 | 1 |
_aHooley, Graham J., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing strategy & competitive positioning / _cGraham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd. |
| 250 | _a6th edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson, _c2017. |
|
| 300 |
_axv, 569 pages : _billustrations (colour) ; _c27 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2012. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aBusiness planning. | |
| 650 | 0 | _aTarget marketing. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aPiercy, Nigel, _eauthor. |
|
| 700 | 1 |
_aNicoulaud, Brigitte, _eauthor. |
|
| 700 | 1 |
_aRudd, John M., _eauthor. |
|
| 942 |
_n0 _2ddc |
||
| 999 |
_c44523 _d44523 |
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