| 000 | 01490nam a22003138i 4500 | ||
|---|---|---|---|
| 001 | 689670 | ||
| 005 | 20210719172847.0 | ||
| 008 | 140922s2014 enk f 000|0|eng|d | ||
| 020 |
_a9780241184837 (hbk.) : _c£12.99 |
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| 035 | _a(StDuBDS)9780241184837 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda |
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| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
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| 082 | 0 | 4 |
_a658.5'75'019 _223 |
| 100 | 1 |
_aEyal, Nir, _eauthor. |
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| 245 | 1 | 0 |
_aHooked : _bhow to build habit-forming products / _cNir Eyal. |
| 264 | 1 |
_aLondon : _bPortfolio Penguin, _c2014. |
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| 300 | _a256 pages | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 520 | 8 | _aWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the hook model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. 'Hooked' is based on Eyal's years of research, consulting, and practical experience. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aNew products _xPsychological aspects. |
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| 650 | 0 | _aConsumer behavior. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
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| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c43721 _d43721 |
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