| 000 | 01318nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 689094 | ||
| 005 | 20230419141313.0 | ||
| 008 | 091204s2010 ne a f 001 0 eng|d | ||
| 020 |
_a9781856177733 (pbk.) : _c£29.99 |
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| 035 | _a(StDuBDS)9781856177733 | ||
| 040 |
_aStDuBDS _cStDuBDS |
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| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'27 _222 |
| 100 | 1 |
_aDe Chernatony, L. _q(Leslie) |
|
| 245 | 1 | 0 |
_aFrom brand vision to brand evaluation : _bthe strategic process of growing and strengthening brands / _cLeslie de Chernatony. |
| 250 | _a3rd edition. | ||
| 260 |
_aAmsterdam ; _aLondon : _bButterworth-Heinemann, _c2010. |
||
| 300 |
_axvi, 376 p. : _bill. ; _c23 cm. |
||
| 500 | _aPrevious ed.: Oxford: Butterworth-Heinemann, 2006. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aPresenting the reader with practical applications for brand enhancement, this work offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aTrademarks. | |
| 650 | 0 | _aProduct management. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 942 | _n0 | ||
| 999 |
_c43410 _d43410 |
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